In reviewing nine major Trucking Company web pages* many creative ideas were discovered. Some ideas are the same and some ideas are not. To begin with, Con-Way, CR England, and Swift Trucking were the only three companies reviewed that had video. And Heartland Express, JB Hunt, and Schneider National were the only three companies that had live chat. CR England Trucking is the only web page that gave information on their truck driving school. And, no companies reviewed had blogging, a new idea that has not been utilized by the trucking companies as of yet.
Great ideas discovered are the following:
- Con-Way – Images were the most modern of all others. Fewer pictures of trucks and more pictures of lifestyles. I would have liked to see a few more advertisements for their trucking jobs with training.
- Covenant Transport – is the only web page with Facebook and Twitter links.
- CR England – the only web page that showed they have a trucking school.
- Heartland Express – has “Live Apply Now/Chat with a Recruiter†button on all links, making it easier and more tempting for the job applicant to apply.
- JB Hunt – when clicking on links, it changes images to match the link. That was really eye catching for me.
- Landstar – Kept the same theme on each link from the home page, creating a smooth transition between each page.
- Prime Trucking – Has a cleaner look than other web pages with a big font that makes it easier reading.
- Schneider National – Had a great idea under the Drivers tab. Drivers talk to you on a white background. Very creative!
- Swift Transportation – Has a Spanish link, which is great to draw in more drivers.
Great ideas out there!
*Analyzed:
Con-Way Trucking
http://www.con-way.com/en/
Covenant Transport
http://www.covenanttransport.com/
CR England
http://crengland.com/
Heartland Express
http://www.heartlandexpress.com/
JB Hunt
http://www.jbhunt.com/
Landstar
http://www.landstar.com/
Prime
http://ww2.primeinc.com/index.html
Schneider National
http://www.schneider.com/index.htm
Swift Transportation
http://www.swifttruckingjobs.com/